Freelance Copywriter Secrets: 7 Ways To Write Powerful Benefit Statments

I read a major magazine from cover to cover the other day, looking at the advertisements. These are ads that cost the companies thousands of dollars to run, but throughout my reading I kept thinking, "where are the benefits?"

When I reached the end, I realized that less than 10% of the ads were benefit oriented. And yet, if you were to ask the copywriters who wrote these ads, each of them could give you a lengthy lecture on how important strong benefit statements are to writing good copy.

The problem is that many of us think we are writing about benefits, but we are writing only near misses. We use words that take the place of benefits and mistake them for the benefits themselves. But here are 7 ways that can help you (and me) write stronger benefits statements:

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